Some folks tend to think that media articles just happen, that somehow people randomly find out about their place of business and that their target audience will just happen to find them on social media. And while we wish it was that simple, that’s not the case. However, we’re here to help.

Lightning Bug Public Relations works behind the scenes to tell your brand’s story, to create solid communication plans, to deliver focused outreach efforts and to help ensure your brand is consistent with one voice throughout all of your marketing efforts, from website to social media and PR to consumer or industry-focused emails.

Below you’ll find some of the services Lightning Bug Public Relations provides for clients.

Media Relations
With more than 13 years of public relations experience, the team at Lightning Bug Public Relations has proven results for working with the media to raise awareness, to deliver stories and to garner coverage for clients of various sizes in local, regional, national and international publications. We’re also well versed in looking at the bigger picture of the stories you have to tell and helping you identify strong story angles for media coverage. Services include media pitching, news release writing and distribution, press trips, influencer trips and more.

Copywriting
We have a long-held belief that the basis of strong public relations is strong writing. And while we utilize those skills in media pitches and news releases, we also put them to work in copywriting. Past copywriting projects include travel guides, websites, newsletters (both consumer-facing and business-to-business), blogs, op-eds and letters to the editor.

Social Media Marketing
The team at Lightning Bug Public Relations was an early adapter of social media and our lead was among the first to use social media for tourism marketing in Montana. We specialize in creating an engaging voice that delivers compelling and attention-grabbing content to raise awareness for your brand and connect on a deeper level with your audience and stakeholders, whether you’re a tourism destination marketing organization (DMO), a small retail boutique, an insurance agency or a family-owned business.
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Brand Building
When it comes to marketing, having a recognizable brand is vital. When cutting through marketing clutter, it’s imperative that your brand, company or destination stands out through brand recognition. Lightning Bug Public Relations is well-versed in brand building and can help you generate awareness and promote your company through strategic marketing and public relations efforts.

Event Planning
With years of event-planning experience under our belts, Lightning Bug Public Relations can plan events that are perfectly suited to meet your goals, whether that be community outreach and awareness, the launch of a new product or media events in key markets.

Crisis Communication
For the past several years, our agency lead has been looked to as one of the key players in the region on how to handle a crisis. ​From wildfires to flooding and a National Park Service shutdown to preparing for an influx of travelers for a total solar eclipse, Lightning Bug Public Relations has seen it all. Today, our agency applies real-world experience to help clients create and develop crisis communication plans, public-facing messaging (including social media content and training your front-line staff), best ways to respond to media queries and more.

Business-to-Business Marketing Outreach
While marketing communication and public relations is our specialty, our agency lead has also helped paved the way in business-to-business marketing in Montana. Services include creating a fully integrated business-to-business outreach plan, social media marketing and newsletters, as well as trade shows and trade familiarization (FAM) tours.

​Want to know more about how we can work together? Contact us here.